Northpine Land to Soar in 2014

Sales Kickoff Held at Kohana Grove

The start of a new year is one of the highly anticipated moments for NorthPine Land, as the sellers look forward to the Sales Kickoff where significant company developments are announced, renewal of bigger and better commitments are formalized, and new challenges and strategies are evoked aimed to achieve the company’s targets.

After its WIN in 2013, NorthPine is set to SOAR this 2014, leveraging on the strong momentum gained from the past year.

The well-attended Sales Kickoff was held at the Kohana Grove grounds.  Sporting a NASA theme, the sellers got a first glimpse of the project’s Main Gate where they convened. The NorthPine Leadership team, in keeping with the space motif, led the ‘march’ in their astronaut gear to the amazement of all participants.  The ceremonial walk to the space ship was headed by Alan R. Cruz (President), Ferdinand M. Macabanti (EVP- Technical Management & Business Development), Wilma E. Fernando (Vice President 2 - Corporate Services), Benigno A. Tatunay (VP - Finance) and Raniel C. Castillo (VP - Sales & Marketing).   The night was brimming with energy as fireworks and a lighted walkway greeted the pleasantly-surprised sellers on their way to the blastoff area.

Everyone got excited with the announcement of future improvements in the existing projects. The highlight of the segment was a new development in Dasmariñas, Cavite.  Scale models of the future project were unveiled, enticing a positive reaction from the sales networks (In-House, Exclusive Brokers, Corporate Sales and General Brokers). 

Smoke filled the stage as the NorthPine space ship was launched revealing the much-awaited logo, a symbol of inspiration for the whole year. Armed to the teeth, each seller group trooped to the stage and expressed their pledge to support the company’s 2014 target budget.  In a Neil Armstrong tradition (1969), each group representative “planted their flag in the moon” as a symbol of their claim to deliver what they have committed.

The show ended with a blast as incentives, including a preview of a sports utility vehicle (SUV), and a grand fireworks finale got the sellers motivated and fired up to elevate their performances a notch higher for 2014.


NorthPine Land Inc. (NLI) is one of the country’s trusted real estate prime movers with a prestigious portfolio of projects such as Greenwoods Village, Wind Crest, Kohana Grove (Cavite), South Hampton (Laguna), Forest Ridge (Antipolo City), and Lexington (Pasig City). Its distinguished shareholders are: HongKong Land, BDO, Metrobank, and San Miguel Properties, Inc. To know more about our lineup of products, visit,, and or call +632 637 1531.