Millenials and their spot in the real estate investment scene

Millenials also called the Generation Y, are the tech-savvy group, who, according to most studies, were born simultaneous with the turn of the digital world sometime in the late 90s to early 2000s. They are the age group who developed incredible skills and knowledge on sparking awareness for change and moving society at large through their fingers and way of thinking. Offering the world a whole new perspective on business, lifestyle, education, politics and even consumerism, millenials are definitely one to watch out for.

With such modern ways of living and thinking, where do millenials stand in property investment? In a time when renting has become a popular option, why must millenials start investing on properties? Perhaps the most important question lies in knowing the characteristics of millenials that make them perfect homebuyers. Here are some significant points:

They are money wise and risk-takers at the same time

Although the younger sector of the group is commonly described as passion-emboldened individuals, millenials are believed to have better budgeting skills. With many goals on their list, a good orientation on real estate investment would help millenials further understand the advantage of owning a property.  

Many millenials are actually saving up for goals they have set for themselves. Purchasing a home and preparing for a good retirement are worthy reasons for saving. As a permanent home is a form of retirement comfort, property investment sounds like the next best move. 

Whether it is for community service or as an individual achievement or reward, millenials have the strong need to know where their money goes. A house legally owned is a tangible testament of a hardworking millennial. One he will always be reminded of.

They seek change 

The main driver of a millenial’s decision-making is his want for change in the society and in his own lifestyle. With the internet open to all, voicing out opinions and desires for transformation is a click away. This makes the Generation Y open-minded and aggressive in their goals.

According to “The Financial Future Doesn’t Look So Bleak For Millennials After All”, an essay on millenials and money matters, “Millennials are also uncomfortable and unhappy with the idea of not being able to afford something that they want… Rather than accepting that they cannot afford something, Millennials are far more likely than other generations to set a savings target and buy what they want when this target is reached”. This makes purchasing a property very much feasible and suitable for Generation Y. More importantly, the yearning for change and achievement are strong enough to make homebuying a commitment.

The time is just right

This generation of young professionals and start-up families is definitely the most suitable buyer of real estate property. The 20-something post-graduates are eager to save early for financial security and produce visible investments. Start-up families from newly-weds to households with little children have the inevitable need to live independently. With such needs and goals, owning a house remains a wise decision.


The benefits of investing in a property at present have already been proven and supported by countless financial and economic experts. With the Generation Y at their defining years, the timing for real estate investment is definitely now. 

Taking over our workforce and being the shapers of the next generation, millenials have a lot on their plate, but that lot is full of opportunities and promise. They have a strong buying power with the advantages offered by the rich technology and a stable economy. Among the many things a smart millenial can achieve, a house to call his own is undeniably the most rewarding.

NorthPine Land, one of the country’s trusted property developer of horizontal communities, offers a line-up of projects suitable for the needs of any millennial. These are Montana Views (Pampanga), Kahaya Place, Greenwoods, Wind Crest, Kohana Grove (Cavite), South Hampton (Laguna), Forest Ridge (Antipolo City) and Lexington (Pasig City). A number of house options for varying tastes according to design, type and theme are available across these projects. NorthPine also provides flexible financing terms. 

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About NorthPine Land, Inc.

NorthPine Land Inc. (NLI) is one of the country’s trusted real estate prime movers with a prestigious portfolio of projects in Pampanga (Montana Views), Cavite (Kahaya Place, Greenwoods Village, Wind Crest and Kohana Grove), Laguna (South Hampton), Antipolo City (Forest Ridge), and Pasig City (Lexington). Its distinguished shareholders are: HongKong Land, BDO, Metrobank, and San Miguel Properties, Inc. To know more about our lineup of products, visit or call +632 637.1531.

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Myla Miranda-Cammayo

Sr. Manager- Mktg. & Corp Comm

NorthPine Land, Inc.

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Willette Samantha Lorin

PR Assistant

NorthPine Land, Inc.

+632.637.1531 loc. 115